Why People Share Content & Spread Ideas
We compared The Social Times' 7 factors that drive people to share content to the reasons Seth Godin believes we spread others' ideas.
- Laughter (or, according to Godin, ‘because it’s funny and laughing alone is no fun’)
- Inspiration (comparable to Godin’s ‘I spread your idea because I’m in awe of your art and the only way I can repay you is to share that art with others)
- Cuteness (not sure Godin said anything related to ‘cute’)
- Originality (‘because your idea says something that I have trouble saying directly’)
- Shock (‘because it’s fun to make another teen snicker about prurient stuff we’re not supposed to see’)
- Surprise (‘because I feel smart alerting others to what I discovered)
- Nostalgia (Godin doesn’t pose a reason that directly speaks to nostalgia for a shared experience, so we’ll take the liberty of saying ‘I spread your idea because it reminds me that we’re connected – we shared an experience in the past)
We’re all in the business of garnering support for our ideas – whether they’re shared via social media, or shared within our diverse tribes (the office, school, our industry, etc.). A sense for the reasons for why we as humans get behind an idea and encourage others to do the same helps us understand what is likelier to get us recognized and extended – as both brand builders and individuals.
Now Track More Ideas
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling