In Brief

Moot demonstrates the creative power of a playful, unexpected, intervention into turbulent fast moving systems.

The image message board 4chan is consistently regarded as a primordial soup from whence all internet memes issue. Within the last 24 hours it’s owner, know to forum denizens as Moot, altered the code of the website. The results were that any text posted translated into “PUDDIPUDDIPUDDI”, a reference to an irritating japanese pudding commercial auto-playing on all pages of the message board.

The game changing hack has transformed the complexion of the board and has been embraced by the notorious /b/ community. It could even be considered as instituting a renaissance of the original spirit of 4chan, which is the largest English imageboard on the web.

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