PSFK interviews Carboun's founder to gain insights into how environmentally conscious theory and practice is being implemented in The Middle East.

Karim Elgendy is an architect and sustainability consultant based in London. He is the founder of Carboun, an initiative advocating sustainability and environmental conservation in the Middle East. Recently, he chatted with PSFK about the non-profit's vision and the contribution it can make in response to various ecological concerns.

What do you do to promote sustainability and environmental protection in the Middle East?

So far Carboun has acted as an open source research center, writing reports, publishing articles, providing resources online, and advising experts and decision makers on sustainability. But unlike traditional research centers, Carboun has fully embraced social media as a means of reaching and engaging wider audiences in the region who might not otherwise care about environmental issues.

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