A creative experiment to see if a minimalist design on leading brands is as appealing as their current variations.

Design studio A2591's new project is all about exploring new, simpler packaging for some leading consumer products. Working off the theme of minimalism, the creative experiment questions whether all the heavy colors, graphics and designs are necessary on these branded items and plays with simpler variations.

The firm produced 3 versions of each product packaging, an original and two cleaned up designs.

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