Last week in Nairobi, TNS presented key findings from its landmark study Digital Life. Basically a look at how people in 46 countries are using the Internet. And 7 of those countries were on the continent of Africa.

Just when you thought I would stop banging on about digital marketing (and go back to bashing Procurement or ISP’s) …I have received a boost.

Last week in Nairobi the global Market Research Company TNS presented key findings from its landmark study Digital Life. Basically a look at how people in 46 countries are using the Internet. And 7 of those countries were on the Continent of Africa.

In a conference room as crammed as the complaints box at an ISP (sorry, just couldn’t resist it), we saw real evidence of the Internet revolution in Africa. And frankly it made us all proud. Because African consumers are already some of the world’s most enthusiastic surfers, browsers and bloggers. And accessibility grows exponentially every day. 29% of Nigeria’s 152 millions have access, while Kenya and Uganda are already on a par with South Africa with an estimated 10-11% connected. As I’ve said here many times before, mobile Internet should outstrip PC access within 3 years.

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