It can be hard for African CEO’s to take Facebook seriously. And the more serious their business, the harder they find it.

It can be hard for African CEO’s to take Facebook seriously. And the more serious their business, the harder they find it. ‘Facebook is just for kids’, they thunder. ‘Twitter’, they opine, ‘is for vacuous idiots who have time to waste. And who really cares what Nelson Mandela had for breakfast?’

By contrast, most of them have heard of Linked In – the business networking site. And many participate. Strange, when a major part of the experience is being linked to losers.

The fifth season of Big Brother Africa finished in October this year and drew millions of viewers across the Continent. And it was in this Season that DSTV decided to exploit the power of social dialogue online.

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