The company has opened a new branch in New York, equipped with interactive technologies and web-enabled facilities for customers.

Citibank's latest branch in New York City is perhaps a glimpse of how banks will look in the near future. Set up in Union Square, the bank features state of the art technologies such as interactive touchscreens that detail the bank's services, a 24/7 video chat station to interact with customer service reps and ATMs that can take-in checks without deposit envelopes. There's more: free Wi-Fi, digital display walls for news broadcasts and an internal marketing screen that uses Foursquare feed to show the users that are inside the branch at that time.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)