Design Miami: Fendi & Aranda\Lasch Modern Primitives

Design Miami: Fendi & Aranda\Lasch Modern Primitives
Design & Architecture

Fendi craftsmanship meets new digital design techniques from Aranda\Lasch on a collaborative construction project.

Dave Pinter, PSFK
  • 2 december 2010

NYC based Aranda\Lasch are staging a live construction performance at this year’s Design Miami. The project is a collaboration with Fendi called ‘Modern Primitives’. Aranda\Lasch created a series of foam tetrahedrons covered with spray on truck bed liner. Working with 3D software, the designers are able to construct furniture and sculptures of various sizes by attaching the shapes together with an adhesive. We spoke to Chris Lasch who mentioned they are getting ready to release a 3D iphone/ipad app which will allow anyone to build shapes with their series of tetrahedrons. Ultimately, user created shapes would be uploaded to Aranda\Lasch who would have the designs constructed as either 3D printouts or assemblies of the foam blocks.


The idea for the project is to explore the contrasts of digital design and handcraft. Aranda\Lasch created the structural shapes which Fendi has applied to some of their accessories. Fendi has contributed custom hand-made fabric coverings to some of the Aranda\Lasch constructed furniture pieces.

Aranda\Lasch and craftsman from Fendi are constructing their booth live during the show. A prototype version of the new app is available for show visitors to try out and create designs on which the team may consider building during the show. We ask if the foam blocks might be sold as a kit and Chris Lasch pondered that and eventually said “That’s a good idea”.







+design miami
+fashion / apparel
+Offline Gadgets

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