Ed Cotton: Brands And Wikileaks
A WikiLeaks scenario is a game changer that re-writes the old rules. It's a situation where company secrets are dumped on such a massive scale that they rock the core of the corporation, forcing its very existence called into question.
John Naughton in Monday's Guardian wrote about the WikiLeaks saga and concluded his piece with a statement about the new reality.
“But politicians now face an agonising dilemma. The old, mole-whacking approach won't work. WikiLeaks does not depend only on web technology. Thousands of copies of those secret cables – and probably of much else besides – are out there, distributed by peer-to-peer technologies like BitTorrent. Our rulers have a choice to make: either they learn to live in a WikiLeakable world, with all that implies in terms of their future behaviour; or they shut down the internet. Over to them.