Ed Cotton: Brands And Wikileaks

Ed Cotton: Brands And Wikileaks
technology

A WikiLeaks scenario is a game changer that re-writes the old rules. It's a situation where company secrets are dumped on such a massive scale that they rock the core of the corporation, forcing its very existence called into question.

Ed Cotton, BSSP
  • 9 december 2010

John Naughton in Monday’s Guardian wrote about the WikiLeaks saga and concluded his piece with a statement about the new reality.

“But politicians now face an agonising dilemma. The old, mole-whacking approach won’t work. WikiLeaks does not depend only on web technology. Thousands of copies of those secret cables – and probably of much else besides – are out there, distributed by peer-to-peer technologies like BitTorrent. Our rulers have a choice to make: either they learn to live in a WikiLeakable world, with all that implies in terms of their future behaviour; or they shut down the internet. Over to them.

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