Interesting awareness, branding and advertising stats of the two social networks.

click image to enlarge

In addition to the information in the infographic, according to a recent study by Digital Surgeons, although users of the two services are similar, Facebook users log in more regularly.

For those considering advertising, an important note —  fewer people follow brands on Twitter than on Facebook, however those who follow brands on Twitter are ~18% more likely to purchase something from that brand than users to follow a brand on Facebook.

Digital Surgeons

[via The Next Web]

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