In Brief

Ketchum PR brought together a handful of thinkers and doers to talk about the ever-evolving nature of web culture and social media's influence on consumer-brand relations.

Ketchum’s event last Friday, ‘Respect the Internet,’ articulated ideas regarding transformations in web culture and the role of brands in online conversations. Social media was the central focus of the panels, and speakers presented useful metaphors, progressive debates, and insights from various perspectives to understand what the web means for digital natives as well as non-tech savvy users.

Ethical Insight: Ads vs. Web Culture Most panels dealt heavily with this debate. While advertising certainly drives a creative economy, brands on the Internet need to focus on benefiting organic digital communities. This point of view requires marketers to support what is already happening naturally on the internet, not just creating new “happenings.”

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