Ford Upcycles Waste Material For Use In The 2012 Focus
The car maker makes a conscious effort toward sustainable development.
In a conscious effort toward sustainable development and management of its environmental footprint, Ford has announced that it will use recycled clothing for carpet backing and sound absorption materials inside the 2012 Ford Focus, set to be on sale early next year in North America and Europe. The equivalent of two pairs of jeans will be used for each car. CNET reports:
“Ford is continually looking for greener alternatives,” said Carrie Majeske, product sustainability manager. “Recycled content is a way to divert waste from landfills and reduce the impact of mining virgin material.”