The crying invoice builds awareness around the freelancer web portal, ikki by addressing one their biggest concerns: getting paid on time.

Did you know that 1 in 3 invoices in Belgium are paid late? Sure this data point resonates with freelancers the world over, but from now on, accounts receivable departments will have a hard time ignoring payments thanks to the “crying invoice,”  an idea conceived by Duval Guillaume. The goal of the campaign was to create awareness around the newly launched, ikki, a web platform designed for freelancers in search of new projects, developed by outsourcing giant USG People.  What a great way to encourage freelancers to sign up for ikki — by addressing one of their biggest grievances: getting paid late. The weeping invoice is a specially designed chip that reacts to light exposure. Twenty seconds after being opened and it cries dramatically. See for yourself.

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