frog design: FailForward – Why Successful Innovators Have to Learn How to Fail

frog design: FailForward – Why Successful Innovators Have to Learn How to Fail
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Charles Kettering, Board Member of GM (1920-1947) famously noted that when it comes to innovation: “You don't know when you are going to get the thing, whether it’s going to work or not and whether it’s going to have any value whatsoever."

frog
  • 1 december 2010


FailForward- Why Successful Innovators Have to Learn How to Fail

It is common knowledge that most new products and services fail when brought to market. Charles Kettering, Board Member of GM (1920-1947) famously noted that when it comes to innovation: “You don’t know when you are going to get the thing, whether it’s going to work or not and whether it’s going to have any value whatsoever.” And even as things may have improved a bit since Kettering’s time, thanks to today’s attention to innovation processes and user-centered development practices, there’s still uncertainty that haunts all innovation attempts.

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