frog design: The Future of Public Media

frog design: The Future of Public Media

Traditional media outlets still struggle to garner financial support from their increasingly fragmented audience. How is public media giant NPR excelling in the face of digital publishing?

  • 9 december 2010

frog design- The Future of Public Media

While the rest of the traditional news media is fighting to hold on to an increasingly fragmented audience, NPR is the only legacy organization experiencing audience growth. Public radio now draws nearly 34 million listeners a week. At the same time, like other media outlets, we’re pushing like crazy to connect with listeners who are looking for news in new places and on new platforms. We’re committed to our radio core and to building a second core in digital. In doing so, we are finding that we’re expanding our total audience. Mobile is turning out to be a huge growth engine for us: We’re getting more than 20,000 page views a month and that’s excluding iPad users, one in five of whom have already downloaded our app.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.