Gap Integrates ‘Add To Foursquare' Button In Online Campaign
A new series of web ads tie together the location-based service with the retailer in an innovative collaboration.
As far as social integrations within banner ads go, the Facebook “like” button rules supreme. Yet, it's no secret that Gap loves Foursquare, having previously offered shoppers 25% discounts for check-ins, and then recently included the location-based network's founders in a print ad.
Recently, the retailer unveiled a new online ad campaign featuring an “Add To Foursquare” button which could prompt other retail brands to follow suit, given the ads can directly drive foot traffic with a discount. The location-aware ads feature Gap holiday fashion deals and appear on several sites including Mashable and Gawker. When the “Add to Foursquare” button is clicked, the wanted item is added to a Gap to-do list and the shopper is entitled to a 30% discount on any regular priced Gap item. Also, as part of the campaign, Gap will be donating $1 for each add to the charity of Foursquare's choosing, CampInteractive.