Gap Integrates ‘Add To Foursquare’ Button In Online Campaign

Gap Integrates ‘Add To Foursquare’ Button In Online Campaign
technology

A new series of web ads tie together the location-based service with the retailer in an innovative collaboration.

Kyana Gordon
  • 2 december 2010

As far as social integrations within banner ads go, the Facebook “like” button rules supreme. Yet, it’s no secret that Gap loves Foursquare, having previously offered shoppers 25% discounts for check-ins, and then recently included the location-based network’s founders in a print ad.

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