New steps to combat online piracy are being rolled out across the company's services.

Google has announced a few changes in its services that it believes will help rights holders protect their content and rightfully profit from, while making it difficult for copyright violators to exploit original content. Among the new steps the company plans to implement in the coming months are swift takedown of sites copying protected content and working with rights holders to identify and ban copyright violators from the Google AdSense program.

The four changes as announced by the company's General Counsel, Kent Walker, in the Google Public Policy Blog are:

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