The company is getting ready to open a potentially revolutionary digital bookstore by the end of the year.

A lot of talk has been stirring about the long-awaited launch of online e-book store Google Editions, originally slated to open in the summer of 2010. The Wall Street Journal has since reported that it will go live by the end of the year. Stephen’s Lighthouse shares some of the rumored features of the service:

Google has spent the last few years signing up about 40,000 publishers internationally at places like the Frankfurt and London Book Fairs; There may be integration with Google Books and/or Google Scholar as well as Google Search; e-Readers would include PC or Mac based browsers or browsers on smartphones or e-readers like an iPad; Books may be priced on an algorithm whereby the price could be set at 80% of the best retail price on the web

[via Stephens Lighthouse]

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