The application, previously released as a web app, has been entirely rebuilt for iOS4 enabling it to run as a background application constantly broadcasting a user's location to their network.

Today, Google announced the release of its social geo-location app, Latitude, for the iPhone platform. Latitude brings Google's location sharing to iOS allowing users to opt-in to the service, broadcast their location, and assign contacts to receive the data. The app, previously released as a web app, has been entirely rebuilt for iOS4 enabling it to run as a background application constantly broadcasting a user's location to their network. Google hopes to make it simple for people to tell their friends where they are and to coordinate meet-ups. Claiming over 9 million Latitude users, the new iOS release extends the existing installation base from Android, BlackBerry, Symbian, and Windows Mobile smartphones.

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