Grant McCracken: Harnessing the Innovation Paradox
For some reason, it is when we are free to stop thinking about the problem that we sometimes manage our best work on the problem.
Steve Crandall and I took the train to Rochester last week. NBC was so excited by the idea of a physicist and an anthropologist investigating the universe by train, they optioned the concept without ado. They kept using phrases like “high concept” and “Lorre-esque” but I don’t think we said one funny thing the entire trip. I guess that’s what writers are for.
Steve and I were off to Rochester to join Pip Coburn and Dave Bujnowski for a brain storm. As Steve and I made our way from Penn Station northward, the topics of innovation and idea generation were very much on our minds. (Yes, and come to think of it, our preoccupation may also have had something to do with the fact that we were travelling on rolling stock that hasn’t been updated for several decades in an industry that continues to use the term “rolling stock.”)