How Negativity Sparks Conversation Online

How Negativity Sparks Conversation Online

Starting flame wars within online discussions is a sure way to spark more discussions, a new study concludes.

Naresh Kumar
  • 9 december 2010

A new study done on the effects of emotions in online interaction says that negativity in posts or discussions that tend to upset people is the biggest way to spark conversations on forums and social networks.

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