Rock band makes music and promotes leading brands through them to generate profit.

Grammy Award-winning rock band OK Go is one of those rare groups that have lately found success not by selling albums, but by getting corporate sponsorships and promoting their songs through video sharing sites. The band, which parted ways with EMI sometime back, has now produced several popular music videos, and through them, promoted brands such as Samsung, Range Rover and State Farm who are only too happy to pay OK Go in return for a credit at the end of their musical clips.

Here is a video of the band performing an 8.5-mile musical parade through Los Angeles using Range Rover's Pulse of the City app to track their movement.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in