Ikea Finally Gives In (Video)

Ikea Finally Gives In (Video)

Ikea launches new home assembly assistance service for those of us not DIY inclined.

Dory Carr-Harris, PSFK
  • 10 december 2010

The Swedish DIY kingpin has finally realized that not all of us are equipped with the handyman gene. Their latest commercial comes up with some pretty creative construction fails, and ends up being an ad for Lars, the Ikea assembler, who costs a mere 40 dollars and hour, and will assemble your furniture for you. It is now your choice to wrestle with your new purchases or hire out that struggle.

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