John Gerzema: The Next Market: Value & Values
News that Groupon spurned Google’s $ 6 Billion dollar bid suggests its founder envisions an even bigger opportunity ahead – the market for mindful consumption.
News that Groupon spurned Google’s 6 Billion dollar bid suggests its founder envisions an even bigger opportunity ahead – the market for mindful consumption. Few know Groupon evolved out of an earlier effort called Thepoint.com, which offers people a central place to organize campaigns and raise money for everything from environmental protection projects to disaster relief. Some campaigns involve individuals’ seeking donations to pay for college or rebuild after a fire. Others are devoted to raising funds for bigger causes, like medical research. The name—thepoint.com—was inspired by Malcolm Gladwell’s The Tipping Point, which examined the ways a certain idea, invention, or concept can become a widespread phenomenon once it reaches a “tipping point” where a sufficient number of people embrace it.
Now Track More Ideas
- IKEA’s Small-Format Stores Cater To Urban Consumers With Curated Merch
- How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance
- How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support
- Bloomingdale’s Flagship Expands Home Department With LG Signature Technology