Lipton's Massive StickyBits Murals
Mobile app-enabled street murals are put up in New York and Los Angeles to complement the launch of its Brisk Tea in new cans.
Lipton's Brisk Tea has launched a series of huge interactive street murals that contain a StickyBits barcode, which when scanned with its iPhone app, shows a video of the mural being painted. Users are then given a chance to win an Xbox 360 by scanning a Lipton Brisk can.
The murals were inspired by the new Brisk Tea cans that come with special designs and the company has installed two murals each in Los Angeles and New York.