MIT is using a hi-tech solution to create personalized experiences for its visitors.

Recent visitors to the MIT Media Lab were welcomed by touch screens which guided them to the various exhibits in the complex based on preferences they had set on previous visits. Each first time visitor is able to build and save their portfolio via the screens, so that when they comes back, a history exists, which is used by the RFID readers to customize their visit and make suggestions on people to meet and projects (also called ‘charms') to look for and share.

Visitors can also log-on to a website from home to see all the charms they saved in the exhibit.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in