Master of the concept video return using a Range Rover GPS system to make drawings on city maps.

Masters of the concept video OK Go return using a GPS tracking system to spell out the band's name in a parade led through the streets of Los Angeles. The video follows the band and fans as magic hour turns to nightfall and their marching instruments become illuminated with glow strips. By the end of the parade's 8.5 mile trek, the words “OK GO” are traced on a map of the city by the Range Rover GPS “Pulse of the City” app. The band, in partnership with Range Rover, are inviting fans to download the app and make their own GPS map drawings to be featured in the next OK Go video.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in