Retailers Ring In The Holidays With Social Media

Retailers Ring In The Holidays With Social Media
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A recent survey conducted by BDO USA, of CMOs at leading retailer and product companies, revealed how retailers will spend their holiday ad and marketing dollars this season.

Kyana Gordon
  • 2 december 2010

A recent survey conducted by BDO USA has revealed where retailers will be allocating their advertising and marketing dollars this holiday season. The BDO USA Retail Compass Survey of CMOs delved into the mindset of 100 chief marketing officers at leading retailer and consumer product companies throughout the country. The notable findings below show how retailers will spend across a wide set of platforms, with an increasing focus on social networks.

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