Smile For London Cheers Up The Daily Commute

Smile For London Cheers Up The Daily Commute
Advertising

A competition to make playful use of newly installed advertising platforms aims to inject some fun into the urban rat race.

Stephen Fortune
  • 6 december 2010

The London Underground has a commendable tradition of opening up its advertising platforms to artistic innovation. Whether it’s the well-established poetry on the underground, or utilizing a whole tube platform for an installation as in Riitta Ikkonnen’s ‘Commuter Thrival’ work, the “tube” has become a place for artistic expression and creativity.

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