Smile For London Cheers Up The Daily Commute

Smile For London Cheers Up The Daily Commute

A competition to make playful use of newly installed advertising platforms aims to inject some fun into the urban rat race.

Stephen Fortune
  • 6 december 2010

The London Underground has a commendable tradition of opening up its advertising platforms to artistic innovation. Whether it’s the well-established poetry on the underground, or utilizing a whole tube platform for an installation as in Riitta Ikkonnen’s ‘Commuter Thrival’ work, the “tube” has become a place for artistic expression and creativity.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.