A competition to make playful use of newly installed advertising platforms aims to inject some fun into the urban rat race.

The London Underground has a commendable tradition of opening up its advertising platforms to artistic innovation. Whether it's the well-established poetry on the underground, or utilizing a whole tube platform for an installation as in Riitta Ikkonnen's ‘Commuter Thrival' work, the “tube” has become a place for artistic expression and creativity.

This innovative artistic spirit will be further demonstrated on the Underground's recently installed video projecters. Beginning January 17th, the projectors will be commandeered during rush hour, with the winning videos from Smile for London (all aimed at cheering up the average commuter) being broadcast at select underground platforms.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in