Sneakerpedia: A Wikipedia For Sneakerheads

12/02/10

Written By:

Dory Carr-Harris

Footlocker launches the first online collaborative sneaker archive.

Footlocker has launched what they hope will grow to be the largest online sneaker archive in the world. Sneakerpedia is a community run “by sneakerheads, for sneakerheads” and “powered by Footlocker.” Those who love their kicks are encouraged to photograph their collections, upload the photos, and then tag the sneakers so the archive can be easily searched. Enthusiasts will be able to search by stitching, materials, lining, and even by which celebrities wear which styles.

UP YOUR QUOTA FOR JUST $15 A MONTH

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.

Subscribe Now More Options

Already a subscriber? Log in

(powered by Wallkit)

Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Automotive Op-Ed: Could Cars Be The Therapists Of The Future?

Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

Features Podcast: What Loyalty Means For Today's Consumers

In this episode, PSFK researchers share insights from the Loyalty Debrief report regarding how retailers are redesigning their membership and rewards programs, moving from points to passports to drive deeper engagement beyond purchases

Fashion & Apparel Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service

Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel

Health Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Interview So What's With All The Big Logos?

The PSFK team spoke to fashion's expert and educator Simon Collins of WeDesign for some feedback on the apparent and un-ironic return of big branding

Brand Activation & Immersion Interview: Inside SHOWFIELDS' Coworking Space That Merges Retail With Community

As SHOWFIELDS continues to flesh out its next-gen, discovery-led department store, PSFK speaks to the CEO about its just-opened free coworking space and why community is essential to retail today

Advertising Interview: Marriott On Elevating The Business Travel Experience Through Local Culture

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Analysis Amazon, Macy's And More Are Building Home Shopper Confidence With Virtual Customization

From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Home PSFK Research Paper Launch: Digitizing The Homebuying, Browsing & Mortgage Experience

Our latest research paper presents trends in home buying and the real estate industry, with a bent toward the primary homebuying demographic: millennials