Bus Stop Video Games In San Francisco [Pic]
Yahoo's interactive video game ads make waiting for the bus more bearable.
MUNI-riders of San Francisco don’t have to fear notoriously long waits for the bus any longer. Yahoo has installed digital video screens, on which commuters can play video games against each other, at 20 bus shelters across the downtown core (we snapped this photo when the PSFK was in town earlier this week).
Passengers identify which of the 20 specified neighborhoods they would like to represent when playing, and the one that wins the two-month long contest — presumable the area with the highest score — will win a block party featuring the band OK GO.
In any case, it’ll make the daily back and forth that much more fun.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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