Yahoo's interactive video game ads make waiting for the bus more bearable.

MUNI-riders of San Francisco don't have to fear notoriously long waits for the bus any longer. Yahoo has installed digital video screens, on which commuters can play video games against each other, at 20 bus shelters across the downtown core (we snapped this photo when the PSFK was in town earlier this week).

Passengers identify which of the 20 specified neighborhoods they would like to represent when playing, and the one that wins the two-month long contest — presumable the area with the highest score — will win a block party featuring the band OK GO.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)