In Brief

By combining Svpply-like curation with the social barcode-scanning aspect of Stickybits, Nuji is hoping to build a "shopping mall curated by people whose taste you admire."

Social shopping has been heating up over the past few years and got a big boost from Facebook’s Open Graph API and Like button this year. The most exciting services in the space are taking the trend offline, letting you “like” products you see in retails stores as well as online. A new company called Nuji, launching today at Le Web in Paris, takes this approach. By combining Svpply-like curation with the social barcode-scanning aspect of Stickybits, they are hoping to build a “shopping mall curated by people whose taste you admire.”

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