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Speed Camera Lottery: Drive Legally And Earn Money

Speed Camera Lottery: Drive Legally And Earn Money

A simple idea involving a monetary incentive for obeying speed limits is proving to be successful on the roads of Sweden.

Naresh Kumar
  • 1 december 2010

The Fun Theory award, sponsored by Volkswagen, recognizes simple thoughts and ideas that are fun to exercise and eventually change people’s behavior for the better. This year’s winning idea was the Speed Camera Lottery submitted by Kevin Richardson, who believed that people would obey speed limits if there was a fun element involved.

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