TED is looking for advertising that shows shareability, innovation, intelligence, authenticity, humor and craft, as part of a new contest.

As an update to the TED challenge we discussed back in September, interested participants are invited to submit their most shareable ads to TED by February 7th, 2011. 10 Finalists will be showcased and receive exposure at TED2011 on February 28th in Long Beach, California, and will run on TED's home page and on YouTube between March 21st and 27th (garnering 2 million impressions via its home page alone). One member of the winning team will be able to attend TED2011.

Submission videos should run 30 seconds to 5 minutes. If the idea submissions involve a form other than video, they should ‘introduce new online advertising solutions'. The criteria for all submissions? Shareability, innovation, intelligence, authenticity, humor and craft. Additional submission information and judging criteria is available here.

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