Patrons of small businesses in Portland, Oregon will soon be able to touch a Google Places window sticker to gain additional info about the company though their mobile device.

Trailblazing in Portland is the title of the latest Hotpot blog post announcing Google's roll-out of a local marketing campaign. Deciding to try a new approach, the company chose the test city because of its history of innovation and thriving business community.

Google will educate key local businesses on the benefits of Google Places, by equipping them with a special Google Places Business Kits to help spread the word. Included in the kits is a bright red “Recommended on Google” interactive window sticker with built in Near Field Communications (NFC) technology. All passersby with “cutting edge phones like the Nexus S” must do is touch the sticker and the mobile browser will prompt Google Places for information about the business.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in