This Week in Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)Top 10 Startups of 2010 (notes on innovation and scaling business trends) Flipboard: the Future is HTML5, RSS & New ‘New’ Advertising In the Year 2011…Digital ‘Trends’ Facilitating Engagement Is Loyalty Dead? Encouraging via social media… The Dawn of the Social Consumer (on social commerce) The Mobile Device is Becoming Humankind’s Primary Tool The Foresight of Crowds (accurate predictions by asking the right questions of the right groups) The Attention Span Myth Hierarchy of Visual Understanding Monetizing (& Curating) ‘Cool’ Research Examines What Motivates People to Comment Online What Digital Agencies Are Doing to Ensure They Aren’t the Next Dinosaurs Don Draper’s Revenge (on larger, traditional agencies and smaller digital upstarts) Understanding Communities Through Ethnography Klout is Broken (on social media influence measurement models)