This Week in Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
Here is a look at some standout brand-building and communications stories that caught our attention this week – as well as some macro trends and themes we’re tracking:
Strategies & Shifts Reshaping Planning, Branding & Advertising (and Business)2011 Consumer Internet Predictions Google Zeitgeist 2010: the spirit of 2010, captured in search Visualizing the World of Tweets Culture Mapping: Managing Brands in a Social Economy Social Business Forecast: 2011 The Year of Integration The Next Stop for Location Services A Few Words About the Great Agency Freakout Our World Digitized: The Good, the Bad, the Ugly 3 Things Brands Must Do To Reach Millennials Online Personality Analytics: The Next Must-Have Feature for Social CRM? Marketers Need to Catch Up with the Multi-Screen Consumer Why People Are Friending Your Brand on Facebook Learnings from Making Digital Work NY Top Ad Agency Predictions 2011 Top 10 Reasons Advertising is Like Porn