‘Tron: Legacy’ Director’s Uncommissioned iPod Commerical
Joseph Kosinki's virtual-reality calling-card recreates Kubrick's The Shining.
A New York Times profile on Tron: Legacy director Joseph Kosinski explains why Disney chose him to helm the 170 million dollar project without any feature film experience. In 2003, former mechanical engineering and architecture student Kosinski, wanting to break into commercial directing, created “iSPEC,” an uncommissioned ad speculating what the iPod of future would be like. The piece imagines the user accessing a virtual-reality version of imdb and entering a perfect CGI recreation of the Colorado Lounge from Stanley Kubrick’s The Shining. Displaying a mastery of digital set design and lighting, “iSPEC,” won a number of design awards, netted Kosinski advertising work and ultimately led to the Disney contract. Watch the piece below:
iSPEC / iPod3 – Joseph Kosinski
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