‘Tron: Legacy’ Director’s Uncommissioned iPod Commerical

‘Tron: Legacy’ Director’s Uncommissioned iPod Commerical
technology

Joseph Kosinki's virtual-reality calling-card recreates Kubrick's The Shining.

John Ryan
  • 6 december 2010

A New York Times profile on Tron: Legacy director Joseph Kosinski explains why Disney chose him to helm the 170 million dollar project without any feature film experience. In 2003, former mechanical engineering and architecture student Kosinski, wanting to break into commercial directing, created “iSPEC,” an uncommissioned ad speculating what the iPod of future would be like. The piece imagines the user accessing a virtual-reality version of imdb and entering a perfect CGI recreation of the Colorado Lounge from Stanley Kubrick’s The Shining. Displaying a mastery of digital set design and lighting, “iSPEC,” won a number of design awards, netted Kosinski advertising work and ultimately led to the Disney contract. Watch the piece below:



iSPEC / iPod3 – Joseph Kosinski
Uploaded by YforYerom. – Watch the latest news videos.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.