Toyota reveals several vehicles which will expand their Prius brand including a city car concept.

Toyota previewed additions to their Prius family of vehicles. Among them was a new concept for a small hybrid car. Dubbed the ‘C' for city-centric, the vehicle is targeted as an entry level model for eco-minded younger buyers. Toyota says the C Concept is a preview of a vehicle that will formally be introduced in the first half of 2012.

Toyota

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in