Augmented Audio Game Spurs Fitness By Immersing Runners In Zombie Infested World [Future Of Gaming]
PSFK discussed the Future Of Gaming with the founder of Six To Start about his augmented audio running game, Zombies, Run!
As we begin research for our forthcoming ‘Future Of Gaming’ report, the PSFK consulting team has noticed that improved GPS capabilities available on mobile phones and other devices are being leveraged by game developers to transform real-world settings into game environments, often integrating audio and/or augmented reality into their platforms to create immersive experiences.
One company operating in this space is Six to Start. Their game, Zombies, Run!, is a soon to debut augmented audio running game for the iPhone, iPod Touch and Android that challenges users to rebuild civilization after a zombie apocalypse by completing location-specific tasks while running in the real world. Users cue the app and don headphones to collect medicine, ammo, batteries, and spare parts which can be used to build up and expand their base — all while getting orders, clues, and a story through their headphones. Missions last around 20-30 minutes and can be played in any city. The platform additionally records the distance, time, pace, and calories burned during all runs, and may soon include RunKeeper integration. PSFK spoke to founder Adrian Hon about his work.