This year's South by Southwest Interactive will see an innovative promotional campaign by the iced tea brand.

Lipton’s Brisk iced tea drink and Instagram, the mobile photo-sharing service, are doing an interesting, hashtag-based promotion leading up to the annual South by Southwest Interactive in Texas next month. The campaign, which is called Briskpic, encourages Instagram users to tag their photo with #briskpic and Tweet it out, with the lucky users getting their pics inscribed on one of the 4,000 limited edition Brisk cans distributed during the festival.

Briskpic

[via Cnet]

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