London's Luton Airport has unveiled virtual assistants to speed people through security lines.

In an attempt to add add greater efficiencies to the complicated and often frustrating process of airport security, London's Luton Airport has unveiled holographic members of staff to help travelers navigate the lines. The appropriately named virtual assistants – Holly and Graham – will announce reminders and demonstrate time saving steps such as removing laptops from bags to passengers as they approach security checkpoints. The move is an effort to personalize the security process, and points to one future model of in-store customer service. Though, we'll know we have truly reached an apex, once these same holograms start being recognized as individuals and responding accordingly.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in