In this extract from PSFK's latest report, we describe how mobile tags can be used to share recommendations with others.

By acting as a vehicle through which consumers can quickly share thoughts with brands, friends, and others, mobile tags are emerging as a platform for feedback. Tags can initiate the customer review process, and can trigger recommendations within the customers’ social networks.

Opportunities

Mobile tags can provide a quick way for people to share products, services or events with their friends on popular social networks like Facebook and Twitter. Whether related to products, services or events, mobile tags can provide a channel that takes people to sites where they can leave more personal reviews about their experiences. During campaigns and events, tag scans can enable customers to get involved and voice their opinions through simple voting systems or polls. Supporting Examples for Feedback Loop

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