In this extract from PSFK's latest report, we describe how mobile tags can be used to create playful experiences that fuse the physical with the digital

Mobile tags are being used as a platform to initiate social games and group-based challenges. Tags that are tied to one another can be spread across physical and digital spaces to encourage discovery and playful experiences.

Opportunities

Team and group affiliations can be facilitated through the use of mobile tags, giving people the option to scan different mobile tags to show their support for groups and brands. Promotions can deliver an incentive to drive people to particular locations and bring them together for shared experiences. Tags can be used to turn the phone into a console, launching experiences that use a smartphone’s camera to react to the physical world. Supporting Examples for Mobile Arcade

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