In this extract from PSFK's latest report, we describe how mobile tags can be used to deliver detailed instructions when they are needed most.

Instructional information is being encoded into mobile tags that helps people better understand products and services. This can take the form of visual how-to content, or suggestions and recommendations for better use.

Opportunities

Attaching mobile tags that contain information about optimal product usage to packaging can offer customers advice on ways to best enjoy a product or service. By making how-tos and usage instructions accessible through simple tag scans, brands can empower their customers to feel more confident about their purchase and ensure optimized ownership. Mobile tags that resolve to troubleshooting guides can cut down on the need for customer service calls, helping people have an ideal brand experience even after purchase. Supporting Examples for Mobile How-to

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