In this extract from PSFK's latest report, we describe how mobile tags can be used to give consumers a sneak peek while with the product.

Mobile tags can give people the information they need to make decisions about products they are considering. With additional technical information, people can understand how products will fit their wants and needs and they can also understand what to expect from an experience before they commit to making the purchase.

Opportunities

Scanning can direct shoppers to product specifications that provide them with a deeper understanding of potential benefits. Mobile tags can be linked to product reviews and side-by-side comparisons to help influence a customer’s decisions For customizable products such as automobiles, shoppers can be connected to a site that enables them to add or subtract options, allowing them to see how their selections influence price and/or design. Supporting Examples for Product Preview

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