Groupon Meets Its Newest Rival: Google
It's been confirmed that a service called Google Offers will compete with the very popular daily deals site.
Google confirmed that it is creating Google Offers, a daily deal offering service designed to compete directly with Groupon. The latter boasts over 50 million e-mail subscribers world-wide, and is the leading daily deal offering service in their space.
Search Engine Land reports:
Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways.