How You Can Use Your iPhone To Predict When Your Next Subway Train Arrives
A conference celebrating innovation in brand experience, retail experience and consumer culture.
May 18, 2018 | New York City
Fifteen years ago, Keith heard a presentation about the new way consumers would shop using a computer. Though many of his colleagues dismissed the idea, Keith stepped to the forefront of e-commerce; he led business development and strategy for Gap’s online stores, and now finds himself at another retail forefront—cognitive computing. At IBM, Keith uses cognitive learning and natural language computing to help retailers recognize patterns and uncover insights using shopper data.