Clever use of sensors augments the potential for footfall interaction with advertising displays.

Hyper Island have debuted an interactive advertising platform that is simple in concept but very effective in execution. The new work for the WESC clothing line tracks pedestrians via an infrared transmitter, affording novel potential to connect with those who pass by the display. Check out the video below to see how the display works.

Interactive Display Window Concept from bareilza on Vimeo.

Hyper Island

[via Fubiz]

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