In this extract from PSFK's Future Of Mobile Tagging Report, the CEO of mobile consultancy Nellymoser gives his advice on the use of mobile tags.

John has more than 20 years of experience in creating and developing interactive rich media solutions for IP networks, mobile phones and other consumer products. He is the founder & CEO of Nellymoser. Nellymoser is an industry leader in delivering turn-key interactive video, mobile commerce and rich media marketing campaigns to mobile phone users. Customers include Amazon, Target, AT&T, Verizon, San Disk, Adobe, Hearst and Conde Nast. Nellymoser’s technology can be found in over 1 billion consumer products including Microsoft Xbox / Xbox 360, Sony Playstation & Leapfrog’s Leapster game titles and Adobe’s Flash.

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